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📸 Collect UGC from Fans

Ask fans to share photos, videos and more using Landing Pages

Written by Harry Drake

A Collect UGC step lets fans submit photos, videos, and more as part of a Landing Page flow. Use it to gather show memories, campaign submissions, fan stories, and community content in one place.

🟡 Please note: Fill in the disclaimer section to clearly outline how fans' uploaded content may be used. This is your responsibility as the artist and should be completed before publishing the landing page.


Add a UGC step

  1. Open your Landing Page and click the + icon between journey steps.

  2. Select Collect UGC.

🟢 Top tip: UGC collection can also be added as an additional ask directly within your Join step, rather than as a separate step in the flow, either before or after email collection.


Configure the Collect UGC step

Configure the following:

  • Heading (optional) - tell fans what to upload.

  • File type:

    • Image - .jpg, .jpeg, .png, .gif, .webp, .bmp, .ico, .avif

    • Video - .mp4, .avi, .mov, .wmv, .flv, .webm, .mkv

    • Audio - .mp3, .wav, .ogg, .flac, .aac, .m4a

    • Text - a free-form text answer

    • Other - choose a combination of specific file extensions

  • Maximum file size.

  • Skippable - choose whether fans can skip this step or must complete it.

⚪ Note: Sort and download fan uploads submitted via your UGC step from the Engagement tab of your Landing Page.


Use Collect UGC steps at shows

Collect UGC steps work well as part of a QR code sign-up journey at shows. Fans scan a QR code, join your world through a Landing Page, upload a photo or memory, then receive a thank-you message or follow-up broadcast.

A common show journey:

QR code scan - Landing Page signup w/Collect UGC step - Automated thank-you broadcast

🟢 Top tip: Use a show-specific upload tag so you can thank fans from that show or build show-specific community content later.

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