QR codes give fans a frictionless way to join your world at shows, events, and anywhere your campaign is visible. Scanning a code opens an instant sign-up flow - helping you identify brand new fans and enrich data for existing ones in a single step.
Generate a QR code
1. Navigate to Engage > QR Codes.
2. Click Create QR Code.
3. Configure your QR code:
Destination - select a landing page, Fan HQ, or paste any external URL
Background color - recommended
#FFFFFFForeground color - recommended
#000000Center image - upload an optional image to display in the center of the code. Aspect ratio is 1:1.
QR tag (optional) - fans who scan the code and sign up will receive this tag alongside the page tag
🟢 Top tip: Use contrasting colors to ensure the code scans reliably. Black and white work best in most settings, but colors can be adjusted to match your campaign.
4. Review in your Preview.
5. Click Create to finalize. The QR code is then available to download.
🟢 Top tip: Test the full flow from scanning the QR code through to the destination page before printing or displaying at an event - especially if the code will appear on merchandise, posters, or event screens.
Generate a QR code from your Landing Page (2.0)
Click Generate QR Code from your Landing Page (2.0) overview or from within the Landing Page editor to create a QR code linked directly to that page.
In-venue fan capture
For in-venue fan capture at shows, link your QR code to a dedicated Landing Page 2.0. This gives fans a focused sign-up flow and lets you capture new fans in the room while identifying returning gig-goers.
When building your landing page for in-venue use:
Email is always collected as a mandatory field.
Add phone number collection to the Profile builder step if you want to grow your SMS list at shows.
Use a signup tag specific to the event so you can identify and follow up with fans who joined at that show.
See Create a Landing Page for a full walkthrough of the Landing Page 2.0 setup.
Note: If you have previously used a third-party in-venue data capture tool such as SET, see our article for connecting SET to Openstage.
QR code stats
Navigate to Engage > QR Codes and click the stats icon next to any QR code to view a breakdown of scans for that specific code. To view scans across all QR codes, navigate to Engage > QR Codes > Stats.
Need some inspiration?
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